PRIVACY POLICY 
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Last Updated: [09/02/2023] 
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Thank you for visiting La Passarella LLC and Lóa Makeup and Skincare brand. Our Privacy Policy (“Privacy Policy” or “Policy”) explains how La Passarella LLC (“La Passarella LLC” or “we,” or “us,” or “our”) collects personal information based on your interactions with us online, including on our website when we offer, sell or ship products through our website (the “Services”). This Policy applies to our collection and use of personal information and describes rights you may have with respect to your personal information. By using this website and otherwise interacting with us, you agree to the terms of our Terms of Service, including our Privacy Policy. 
This Policy at La Passarella does not cover the personal information we collect about employees and independent contractors, or job applicants.  
 
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Personal Information We Collect  
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La Passarella collects the following categories of personal information: 
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- Personal identifiers: name, email address, your home or billing address, telephone numbers, customer number, account name and password, information related to customer reviews, IP address. 
  
- Commercial and financial information: records of products ordered or considered; other purchasing or consuming histories; and payment information. 
 
- Internet or other electronic activity information: your device and browser type, your browsing and search history on our website, and information regarding your interaction with our website and our advertisements. 
 
 
Purposes for Collection of Personal Information 
 
La Passarella collects your personal information to provide our products to you and fulfil customer orders; to contact you from time to time; to provide you with information about our business; for customer support; to deliver advertisements and marketing promotions and offers about products we think may be of interest to you; to respond to your inquiries; to customize your experience; and to audit and analyze the placement and effectiveness of our advertisements and other marketing efforts. 
We also use personal information to monitor or improve our website; for internal business analysis; to prevent fraud, activities that violate our Terms of Service or other contracts, or that are illegal; and to protect our rights and the rights and safety of our users or others. 
For those who interact with La Passarella in a commercial capacity, we use your personal information to engage in business transactions with the entity you represent and market to or engage in diligence with the entities you represent.    
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Categories of Personal Information We Sell or Share and Related Information 
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When La Passarella engages in digital advertising, we may sell the following categories of personal information (according to the broad definition of “sell” under select state privacy laws) or we may share them for purposes of cross-context behavioral advertising: personal identifiers (IP address); and internet or other electronic activity information.   
These categories of personal information are sold to or shared for cross-context behavioral advertising to advertising networks and other companies that facilitate digital advertising. We engage in such sales and sharing to facilitate digital advertising that is able to reach people that are most likely to be interested in the Services we provide.  We do so by allowing third parties to place cookies or other tracking technologies on our website that may collect information about your online activities over time and across different websites or applications.  For more information about the use of cookies and other tracking technologies, see the section “Our Use of Cookies and Analytics” below.   
To opt out of such sales and sharing of personal information, see "do not sell / share my information" link in the footer. 
La Passarella does not sell or share cross-context behavioral advertising any of the other categories of personal information we collect. 
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Retention Periods 
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La Passarella retains the categories of personal information we collect for the length of time necessary to provide our Service (including any warranty services) and to comply with legal obligations or to protect our legal rights.   
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Sources From Which We Collect Personal Information 
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La Passarella LLC collects personal information directly from our customers, website users, and representatives of entities with which we do business or may do business.  We also collect personal information from our advertising partners. 
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Use or Disclosure of Sensitive Personal Information 
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La Passarella LLC do not use or disclose sensitive personal information to create profiles about individuals or for any purposes other than providing our Services.   
 
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Disclosure of Personal Information for Business Purposes  
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The following chart describes the categories of personal information La Passarella LLC discloses to third parties for business purposes only. 
Categories of Consumers’ Personal Information 
Categories of Third Parties to Which We Disclosed Personal Information for Business Purposes 
Personal identifiers: name, email address, your home or billing address, telephone numbers, customer number, information related to customer reviews, IP address 
Service providers that process payments, verify customer information, manage customer information and provide customer service (including through our call center), facilitate email communications, provide security services and cloud-based data storage, host our website and assist with other IT-related functions, advertise and market our products, provide analytics information, and provide legal and accounting services. 
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Protected class information: sex/gender 
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Service providers that process payments, verify customer information, manage customer information and provide customer service (including through our call center), provide security services and cloud-based data storage, host our website and assist with other IT-related functions, advertise and market our products, and provide analytics information. 
Commercial and financial information: records of products ordered or considered; other purchasing or consuming histories; and payment information 
Service providers that process payments, verify customer information, manage customer information and provide customer service (including through our call center), facilitate email communications, provide security services and cloud-based data storage, host our website and assist with other IT-related functions, advertise and market our products, provide analytics information, and provide accounting services. 
 
Internet or other electronic activity information: your device and browser type, your browsing and search history on our website, and information regarding your interaction with our website and our advertisements. 
Service providers that provide security services and cloud-based data storage, host our website and assist with other IT-related functions, advertise and market our products, and provide analytics information. 
 
 
 
Business Purposes for Such Disclosures  
 
La Passarella LLC discloses the aforementioned categories of personal information to the categories of third parties identified above for the following purposes: to manage customer, supplier and vendor accounts and relationships; process payments; verify customers’ identities; fulfill orders and transactions; engage in advertising and marketing; operate our IT systems and secure our systems; prevent fraud and other illegal activities; and to obtain professional advice about legal and accounting matters.     
Additional Information About How We May Disclose Personal Information and Purposes for Disclosures 
La Passarella LLC may also share your personal information as required or permitted by law to comply with a subpoena or similar legal process or government request, or when we believe in good faith that disclosure is legally required or otherwise necessary to protect our rights and property or the rights, property or safety of others, including to law enforcement agencies, and judicial and regulatory authorities. We may also share your personal information with third parties to help detect and protect against fraud or data security vulnerabilities. And we may share or transfer your personal information to a third party in the event of an actual or potential sale, merger, reorganization of our entity or other restructuring. 
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Our Use of Cookies and Analytics 
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La Passarella LLC  may use cookies, pixel tags, web beacons and other similar tracking technologies (“tracking technologies”) to automatically collect information through our website. Tracking technologies are essentially small data files placed on your computer, tablet, mobile phone, or other devices that record certain pieces of information when you visit our website. We may use these tracking technologies to help identify irregular behavior, prevent fraudulent activity and improve security, as well as making it possible for you to save your preferences and help us understand how you interact with our website.   
We also allow third parties to use tracking technologies on our website for analytics and advertising.  They assist in helping display advertisements, tailor advertisements to your interests and to assist in determining if you require assistance or are having problems navigating our website.  Some of these third parties use the tracking technologies to collect information about how you interact with other website and advertisements across the Internet to provide advertising that is tailored to your interests, and which may appear on our website or on other website or platforms.  
You may set your browser to notify you when you receive a cookie. Many web browsers also allow you to block cookies. We use Google Analytics to evaluate the use of our website. Google Analytics uses cookies and other identifiers to collect information, such as how often users visit a Site, what pages they visit when they do so, and what other websites they visited prior to visiting our Site.  
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Personal Information of Minors 
 
Our products and website is not directed to minors under the age of 13 and we do not knowingly sell or share for purposes of behavioral advertising the personal information of minors, including minors under 16 years of age.  
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How We Keep Your Personal Information Secure 
 
La Passarella LLC implements and maintains reasonable security appropriate to the nature of the personal information that we collect, use, retain, transfer or otherwise process.  However, there is no perfect security, and reasonable security is a process that involves risk management rather than risk elimination.  While we are committed to maintaining a reasonable information security program, no such program can be perfect; in other words, all risk cannot reasonably be eliminated. Data security incidents and breaches can occur due to factors that cannot reasonably be prevented.  Accordingly, it cannot be assumed that the occurrence of any given incident or breach results from our failure to implement and maintain reasonable security. 
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Changes to This Policy 
 
La Passarella LLC will review and update this Policy from time to time.  If changes are made, we will update the Privacy Policy and reflect the date of such modification in the date above. If the changes are material, you will be notified via email or a notice on our website. 
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Accessibility 
 
La Passarella LLC is committed to ensuring that our communications are accessible to people with disabilities. To make accessibility-related requests or report barriers, please contact us at info@lapassarella.com. 
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Contact Us 
 
If there are any questions regarding this Privacy Policy or to request a copy of this Privacy Policy in another format you may contact us at info@lapassarella.com.