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Add instant freshness with Lóa blush, blendable color that brings life to the complexion, from soft flush to bold statement, with a smooth, modern finish.
Every angle. Every shade. Every story
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Blend a drop of liquid shimmer with your foundation or apply it on the high points of the face (cheekbones, bridge of nose, cupid’s bow) before powder. This creates a natural radiance that looks like it’s coming from your skin, not sitting on top.
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Apply the stick directly to the skin, then gently tap with your fingers or a sponge to blend. Tapping melts the product into the complexion and avoids lifting your base makeup, giving a smooth, creamy glow.
Use a small fluffy brush and apply powder only where light naturally hits: tops of cheekbones, brow bone, inner corner of eyes, and a touch on the nose tip. Keep it light to avoid a heavy or textured finish — less is more for a refined shine.
your face is the canvas
You don’t transform with makeup — you amplify.
At La Passarella & Lóa, beauty is not about transformation — it’s about revelation. It’s the moment you recognize your own power and choose to express it without hesitation. We create makeup as a tool for confidence, individuality, and bold self-definition.
Our products are crafted with intention using high-quality ingredients, with some formulas made from vegan and organic components. We believe performance and responsibility can exist together — where luxurious textures, rich pigments, and skin-loving elements enhance what is already yours: your features, your energy, your presence.
We believe in beauty without labels. Every face is included, celebrated, and worthy of expression. There are no standards to meet and no boundaries to fit into — only individuality waiting to be seen.
Because true luxury isn’t excess; it’s the feeling of certainty when you look in the mirror and see yourself exactly as you want to be seen.
We believe in statement beauty. In fearless choices. In elegance that doesn’t ask for permission.
There are no rules here — only freedom, creativity, and self-expression.
Because confidence is the most powerful thing you can wear.
Bold. Refined. Inclusive. Unapologetically you. ✨
Founder Story
I founded Lóa from a love of fashion, innovation, and bold self-expression. My goal was simple: create beauty that enhances, not hides — with high-quality ingredients, vegan and organic options, and formulas designed to perform as beautifully as they look.
Lóa is my philosophy: beauty has no labels, no rules, no limits. Every face is included. Every person deserves to feel confident, expressive, and unapologetically themselves.
Edgy. Classy. Confident.
